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Data Points.

Source :
Brandweek. 2/25/2008, Vol. 49 Issue 8, p10-10. 1/3p.
Publication Year :
2008

Abstract

The article discusses the result of a study from WSL Strategic Retail, which found that engaged women have widened their bridal shopping period to 20 months, a longer period than ever before. It was also found in the study that brides-to-be are more willing to trade up on consumer goods than their single counterparts.

Details

Language :
English
ISSN :
10644318
Volume :
49
Issue :
8
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
31127064