'Mediatized rituals': a reply to Couldry and Rothenbuhler.

The article presents a response to the article "Simon Cottle on Mediatized Rituals: A Response," by N. Couldry and E. Rothenbuhler. According to the author, the concept of mediatized rituals does have more analytical purchase on a range of high-profile media phenomena than his critics suggest. The author claims that what is baffling is the repeated charge that his discussion and conceptualization of mediatized rituals is functionalist and pinpointed as emanating from sociology 50 years ago.