THE SOUTH WALES ARGUS AND CULTURAL REPRESENTATIONS OF GWENT.

The local/regional press in the United Kingdom is so often overlooked as a subject matter in which to study representation and cultural production, which are normally the preserve of national and/or global media contexts. With this in mind this paper critically engages and assesses how the South Wales Argus, a local/regional newspaper in Wales, reproduces the idea of Gwent through the production of cultural representations in local news discourse. It is argued that cultural representations are "survival strategies" that are produced to maintain a monopolistic market position in Gwent. It is also argued that cultural representation is the product of the paper's perceptions of community and that cultural representation is also a product of myth. [ABSTRACT FROM AUTHOR]