Apps provide the MySpace touch.

The article focuses on the rise of developing social computing tools for businesses in electronic commerce, marketing, and media markets. The rising demand of these tools made the young high technology vendors to create white-label social networks for businesses willing to pay for them. One of them is Sparta Social Networks that offers the platform for enterprises to build and deliver these networks. According to its Chief Executive Officer Jerry Sheer, the company helps more than businesses that need alternative methods of understanding their customers' attitudes.