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Once Bitten, Not Shy, Fast Feeders Up the Ante on Toy Promo Tie-ins.
- Source :
-
Brandweek . 02/21/2000, Vol. 41 Issue 8, p5. 2p. 1 Color Photograph. - Publication Year :
- 2000
-
Abstract
- Reports on the sales promotion and marketing strategies of fast food chain operators in year 2000. Monopoly-themed promotion of McDonald's Corp.; Non-Disney promotional partner of McDonald's Corp.; Agreement of Hasbro with Sbarro pizza and pasta chain.
- Subjects :
- *SALES promotion
*MARKETING
*FOOD industry
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 41
- Issue :
- 8
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 2864252