Understanding the Characteristics of Effective Mass Media Campaigns for Back Pain and Methodological Challenges in Evaluating Their Effects.

The article discusses a study which aims to understand the characteristics of effective mass media campaigns for back pain and methodological challenges in evaluating their effects. The workshop "Low Back Pain Forum VIII: Primary Care Research on Low Back Pain,"in Amsterdam, Netherlands in June 2006 aims to describe and compare characteristics and outcomes of back pain media campaigns worldwide. In this study, content and mass media campaigns and models of health behavior change are reviewed.