Replacements Ride to Camera Market Rescue.

The article provides a forecast of the digital camera market in 2008. Vendors and analysts noted that digital camera unit sales will likely see 19 or 20 percent growth year-over-year, reaching 33.5 million units. Liz Cutting, an analyst of NPD digital imaging, stated that the category has been strengthened by repeat purchasers, who made up 58 percent of the market in the third quarter of 2007. Chuck Westfall, customer relations director at Canon, mentioned that household penetration as a tool for predicting the market share of digital cameras is losing its relevance.