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Companies Turn To Analytics To Predict, Not Look Back.

Authors :
Weier, Mary Hayes
Source :
Informationweek. 12/10/2007, Issue 1166, p28-30. 2p. 1 Graph.
Publication Year :
2007

Abstract

The article presents the market share analysis of Bon-Ton. Accordingly, Bon-Ton has its several clothing stores across the U.S. There are at least 10 million customer records and has pulled a sample set for 100 million transactions. Meanwhile, the Bon-Ton has increased its predictive analytics software.

Details

Language :
English
ISSN :
87506874
Issue :
1166
Database :
Academic Search Index
Journal :
Informationweek
Publication Type :
Periodical
Accession number :
27891485