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Media Morph: Zoove.
- Source :
-
Advertising Age . 10/29/2007, Vol. 78 Issue 43, p44-44. 1/4p. - Publication Year :
- 2007
-
Abstract
- The article discusses the mobile marketing technology produced by Zoove, which allows cellular telephone users to access a mobile web page, video clips or products for purchase by sending a text message. The service is free to customers because the company charges companies that use the service to promote their products. China Mobile is using the application to promote the 2008 Olympic Games in Beijing.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 43
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 27396681