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Howard's End: Political Marketing in the 2005 British General Election.
- Source :
-
Conference Papers -- Midwestern Political Science Association . 2006 Annual Meeting, p1. 0p. - Publication Year :
- 2006
-
Abstract
- Ineffective political marketing resulted more from questionable decision-making on the part of the respective party leaderships before the official campaign began than from ill-considered political marketing choices made during the campaign, itself. ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- Database :
- Academic Search Index
- Journal :
- Conference Papers -- Midwestern Political Science Association
- Publication Type :
- Conference
- Accession number :
- 27209115