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LICENSING DEAL: HOME RUN--OR HOUSE OF CARDS?
- Source :
-
Advertising Age . 10/8/2007, Vol. 78 Issue 40, p3-49. 2p. - Publication Year :
- 2007
-
Abstract
- The article reports that "Better Homes and Gardens" magazine has signed a contract with Realogy Corp., the owner of Century 21, to create a real-estate franchise of the same name. "Better Homes and Gardens" has already licensed its name to several products including decorations and computer software. Real estate agents will be using the brand name starting in July 2008.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 40
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 26997428