Precaution Adoption Process Model: Need for experimentation in alcohol and drug education.

The author talks about the need for experimentation in alcohol and drug education in the Precaution Adoption Process Model. It is argued that most traditional behavioral theories apply only to people who are engaged by the threat. The process of adopting or quitting a behavior as a logical sequence of qualitatively different cognitive stages. The advantage of a stage theory is that messages can be tailored to different sections of the population.