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Why winning Press was huge coup for Chrysler.
- Source :
-
Advertising Age . 9/10/2007, Vol. 78 Issue 36, p3-37. 2p. - Publication Year :
- 2007
-
Abstract
- The article focuses on the hiring of automobile executive Jim Press to be President and Vice-Chairman of Chrysler under its ownership by private equity firm Cerberus Capital Management. Press had been a longtime employee of Toyota, where he was the first American to sit on its board of directors. Marketing analysts hailed Press as an executive with a broad overview of the automobile industry.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 36
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 26568032