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A Dot-Org Stresses That It's No Dot-Com.

Authors :
Elliott, Stuart
Source :
New York Times. 8/15/2007, Vol. 156 Issue 54037, pC5-C5. 1/3p.
Publication Year :
2007

Abstract

The article presents information on an online advertisement campaign for the marketer TIAA-CREF to promote sales and allure customers to its financial services through its website powerof.org. The campaign has been created by the company Modernista with a theme titled "Financial services for the greater good." The print advertisement of the company captures the heading "Think.org-onimically."

Details

Language :
English
ISSN :
03624331
Volume :
156
Issue :
54037
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
26403559