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A Dot-Org Stresses That It's No Dot-Com.
- Source :
-
New York Times . 8/15/2007, Vol. 156 Issue 54037, pC5-C5. 1/3p. - Publication Year :
- 2007
-
Abstract
- The article presents information on an online advertisement campaign for the marketer TIAA-CREF to promote sales and allure customers to its financial services through its website powerof.org. The campaign has been created by the company Modernista with a theme titled "Financial services for the greater good." The print advertisement of the company captures the heading "Think.org-onimically."
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 156
- Issue :
- 54037
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 26403559