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Nolan Ryan Pitches Virtues of U.S. Beef to Dubious Japanese.

Authors :
Chozick, Amy
Okamura, Naoto
Source :
Wall Street Journal - Eastern Edition. 8/16/2007, Vol. 250 Issue 39, pB1-B2. 2p. 1 Color Photograph, 1 Graph.
Publication Year :
2007

Abstract

The article focuses on a marketing campaign which the U.S. Meat Export Federation is using in Japan to get the Japanese to eat more U.S. beef. The Japaneses government banned U.S. beef in 2003 after an outbreak of mad cow disease, but the ban was lifted in June of 2007, and the federation, through the campaign which uses baseball legend Nolan Ryan, wants to get the Japanese back to eating U.S. beef instead of the beef of other countries including Australia.

Details

Language :
English
ISSN :
00999660
Volume :
250
Issue :
39
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
26210519