Factors Affecting Malaysian Household Purchase Decisions of Food-Away-from-Home.

The dichotomous-choice Logit model is applied on data from the Malaysian Household Expenditure Survey (1998/99) to examine household purchase decisions of food-away-from-home (FAFH). Results indicate that younger, higher educated, wealthier, smaller-sized families, urban residents, or Malay and Chinese households have a significantly higher likelihood to purchase FAFH, ceteris paribus. In addition, gender does not impact FAFH purchase decisions in a statistically significant manner. Based on these findings, several observations are noted to provide policymakers and food industry analysts with a better understanding of the habits and attitudes of Malaysian households vis-à-vis FAFH. [ABSTRACT FROM AUTHOR]