If you can't measure it - it doesn't exist.

The article discusses Ericsson's research showing several false leads of approaches to innate talents. It also discusses an example of these false leads such as the identification and educational provision on one criterion basis. It argues the research's statement about the jobs of expert are similar to the jobs of novices and recognizes excellence from timing and placement ignoring other influential factors. It suggests that expert performance may be scientifically impossible to prove but it must not invalidate the research's findings.