The First Metrosexual Rugby Star: Rugby Union, Masculinity, and Celebrity in Contemporary Wales.

This paper examines media representations of Welsh rugby player Gavin Henson, arguing that through analysis of media discourses we can trace shifting shapes of masculinities in the (post)modern era of sport. Contradiction and inconsistencies are prevalent in the narratives that accompany the equally conflicting images of Henson, who both conforms to and challenges traditional rugby playing masculinities. The paper examines articles from Welsh and British newspapers from a critical (pro)feminist perspective, arguing that Henson transcends boundaries in a way that no rugby player has ever done before and analyzes his place as the first metrosexual rugby star. The study also examines the somewhat problematic concept of metrosexuality within critical (pro)feminist theories of sport and attempts to conceptualize the position and significance of the term. This work brings images of the continual, dialectic process of the (re)defining of gender identities to the study of masculinities, and sport masculinities in particular. [ABSTRACT FROM AUTHOR]