Consumer-Perceived Risk in E-Commerce Transactions.

The article focuses on the risk perceived by consumers in online shopping. It is mentioned that using Internet leads to cost reduction for consumers and businesses. However, despite this, it is stated that the Internet is unable to gain popularity as the electronic marketplace of the future. This is because consumers are reluctant to engage in financial transactions over the Internet. According to a survey, consumers fear providing credit card information to any commercial Web site, and they do not trust most Web providers to engage in transactions involving money. It is stated that this perceived risk among consumers makes them reluctant to use their debit and credit card information over the Internet.