Wanted: A Few Good Men (With Scissors).

The article reports on a public relations campaign which is being undertaken by the $2.6 billion scrapbook industry of the U.S. Since 1992 the industry has experienced a surge in popularity and growth among women but in 2007 sales of industry products have fallen, and in an effort to improve sales the industry has begun a campaign to attract men to the art of scrapbooking.