As Its Brands Lag at Home, Unilever Makes a Risky Bet.

The article reports on the plans of the Unilever corporation and its CEO Patrick Cescau to begin marketing its products in developing countries including India, China, and Brazil. The company's plans have resulted from increased competition in the U.S. and Europe, a drop in sales growth which went from 5% in 1998 to0.7% in 2004, and lagging profit margins.