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- Source :
-
Communication World . Mar/Apr2007, Vol. 24 Issue 2, p38-41. 4p. - Publication Year :
- 2007
-
Abstract
- The article presents a roundtable discussion of the successes of and challenges for communication departments within businesses today. The biggest trends affecting the communication field since the year 2000 are a greater need for strategic communicators, an increasing focus on return on investment for all actions taken, increased credibility within many organizations for communicators, an emphasis on delivering a brand that engages customers, and the ability of technology to democratize communication.
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 24
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- 24277497