A commitment to trust.

The article discusses the author's experiences as a business communicator trying to foster trust within his business organizations. The author stresses the importance of organizational trust, which is clearly linked to the level of employee performance within a company. He has found that by far the most important trust factor for employees is openness, followed closely by consistency. To build trust, culture change must begin at the top of organizations withe the leaders, and center on communication. INSET: the value of trust: recent studies.