US campaign tackles drug company influence over doctors.

The article focuses on a U.S. campaign aimed at reducing the influence of pharmaceutical industry marketing on physicians and doctors-in-training. The Pew Charitable Trust based in Philadelphia, Pennsylvania has given $6 million to fund the national campaign, called the Prescription Project. Data from a report by the United States Government Accountability Office documenting the pharmaceutical companies' practice of marketing their products directly to doctors and medical centers is presented. Details of conflict-of-interest guidelines proposed in an article appearing in the Journal of the American Medical Association in January 2006 are discussed.