The Concept of Formgiving as a Critique of Mass Production.

The article deals with some indications significant for further study of the semiotic range of formgiving in the Croatian culture of the 1950s. Formgiving defined in such a way by Bernardo Bernardi and Zvonimir Radic as a wider and generally understood practice of the creation of plastic environment and as industrial formgiving, has a certain significance in the real circumstances of the socialist concept of production, consumption, and education of the individual. Therefore, formgiving has a distinct social mission within its semiotic range.