THE WORLD ACCORDING TO HERTER.

The article presents information on George Leonard Herter, founder and president of hunting and fishing equipment company Herter's. The business Herter developed was owing to his creativity and entrepreneurship. However, he ruined it owing to his poor judgment and misfortune. Herter's was initiated after Herter came back from Europe where he had gone to be a part of the World War II. He used the money he floated in a bond issue to build fiberglass boats, archery tackle, and snowmobiles.