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The Metropolitan Opera's New Stage.
- Source :
-
New York Times . 8/29/2006, Vol. 155 Issue 53686, pC1-C7. 2p. 1 Color Photograph, 2 Black and White Photographs. - Publication Year :
- 2006
-
Abstract
- The article focuses on forthcoming changes to the Metropolitan Opera's advertising campaign. The author reviews how the company has relied on discreet advertising tactics for 30 years. According to the author, the opera will now begin advertising in various public places such as telephone kiosks, lamp posts, subway entrances and the sides of city buses. Comments regarding the decision from general manager Peter Gelb are included.
- Subjects :
- *ADVERTISING campaigns
*DRAMATIC music
Subjects
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 155
- Issue :
- 53686
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 22093274