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Listening to learn: “Inactive” publics of the arts as exemplar

Authors :
Foreman-Wernet, Lois
Dervin, Brenda
Source :
Public Relations Review. Sep2006, Vol. 32 Issue 3, p287-294. 8p.
Publication Year :
2006

Abstract

Abstract: This exploratory study offers a research methodology by which organizations can more effectively listen to their publics. Using a dialogic interface, the methodology allows informants to relate how their intersections with organizations make sense to them on their own terms. [Copyright &y& Elsevier]

Details

Language :
English
ISSN :
03638111
Volume :
32
Issue :
3
Database :
Academic Search Index
Journal :
Public Relations Review
Publication Type :
Academic Journal
Accession number :
22010822
Full Text :
https://doi.org/10.1016/j.pubrev.2006.05.001