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Listening to learn: “Inactive” publics of the arts as exemplar
- Source :
-
Public Relations Review . Sep2006, Vol. 32 Issue 3, p287-294. 8p. - Publication Year :
- 2006
-
Abstract
- Abstract: This exploratory study offers a research methodology by which organizations can more effectively listen to their publics. Using a dialogic interface, the methodology allows informants to relate how their intersections with organizations make sense to them on their own terms. [Copyright &y& Elsevier]
- Subjects :
- *ORGANIZATION
*PUBLIC relations
*METHODOLOGY
*CORPORATE communications
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 32
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 22010822
- Full Text :
- https://doi.org/10.1016/j.pubrev.2006.05.001