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L'Oreal wins big as FDA OK's coveted ingredient.

Authors :
Neff, Jack
Source :
Advertising Age. 7/31/2006, Vol. 77 Issue 31, p8-8. 1/3p. 1 Color Photograph.
Publication Year :
2006

Abstract

The article reports on the approval given by L'Oreal to bring to the U.S. a sunscreen containing Meroxyl that could give it a huge competitive edge. It has an ingredient patented by L'Oreal and widely cited by dermatologists as highly effective in blocking UVA waves. UVA waves penetrate deeper into the skin than the UVB rays that cause sunburn. L'Oreal also intends to launch daily moisturizing products containing Mexoryl SX in some of its other products.

Details

Language :
English
ISSN :
00018899
Volume :
77
Issue :
31
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
21840215