Brand man.

Authors :: Brogan, Rory
Source :: Optician. 7/14/2006, Vol. 232 Issue 6060, p14-15. 2p. 2 Color Photographs.
Publication Year :: 2006
Abstract: The article features optical company Safilo UK Ltd. in North Yorkshire, England. First quarter results in 2006 show a 160 percent increase in net profit over Safilo's 2005 figure, and Great Britain has played its part in the improved performance. One of the main reasons is the positive reaction to the company's brands from the start of 2006. Safilo's reinvigorated financial position is the result of a four-year organic growth project.