Over a Barrel.

The article presents information on the marketing strategies of Boeing Co. with reference to the high oil prices. The older aircrafts will be replaced due to the high fuel prices and operators will get themselves pushed away from jets and into larger single-aisle transports over the next 20 years. Randy Baseler, vice president of Boeing Co. said that high fuel prices are the biggest change from outlook of the company. Demand for 17,630 new airplanes and 9,580 as replacements are forecasted by Boeing Co.