This Bean Counter Is on a Mission: Better Coffee at Any Price.

Authors :: Weissman, Michaele
Source :: New York Times. 6/22/2006, Vol. 155 Issue 53618, pC1-C7. 2p. 1 Color Photograph, 1 Black and White Photograph.
Publication Year :: 2006
Abstract: The article focuses on Geoff Watts, the green coffee buyer for Intelligentsia Coffee in Chicago, Illinois. Watts' efforts to build relationships with coffee growers and the company's business model, which involves buying high and selling high, are discussed. The article also presents statistics related to the company's growth, profit, and sales.