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GIVE IT AWAY NOW.

Authors :
Duttge, Willow
Source :
Advertising Age. 5/8/2006, Vol. 77 Issue 19, p4-87. 2p. 5 Color Photographs.
Publication Year :
2006

Abstract

The article reports on the increased promotional product sales in the U.S. in 2005, according to the Advertising Specialty Institute (ASI). According to the ASI, most orders of branded items from distributors average less than $1,000 because they are purchased by smaller businesses. Many prominent agencies, however, such as Draft, Carlson Marketing and Ogilvy's 141 Worldwide often bypass services like ASI and go directly to suppliers in attempts to manage cost of large orders or to have a unique product produced.

Details

Language :
English
ISSN :
00018899
Volume :
77
Issue :
19
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
20884180