Recommendation Technology: Will It Boost E-Commerce?

The article discusses the impact of recommendation technology on electronic commerce. The approach applies complex algorithm that evaluates volumes of data and products that consumers might want to purchase in accordance with their preferences and online shopping options. Several technology vendors including AgentArts, Google Inc., and Amazon.com Inc., have created new revenue opportunities and improved customer retention. However, investing in recommendation systems incurs high hardware and software installation costs, while return on investment is difficult to measure.