Mohawk Industries Shows Fairy Tales Can Come True.

The article reports on the inclusion of fairy tales in a new print campaign from Mohawk Industries via Pittsburgh, Pennsylvania-based Marc USA in the U.S. in May 2006. Among the characters that are included in the campaign are Cinderella, Goldilocks and the Evil Queen. Mohawk senior vice president of marketing Ed Williams claims that the print campaign is a breakthrough for the category which combines warm, inviting rooms with humor.