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FOOD MARKETERS COUNT ON SNACKS.

Authors :
Thompson, Stephanie
Source :
Advertising Age. 4/24/2006, Vol. 77 Issue 17, p4-137. 2p. 3 Color Photographs.
Publication Year :
2006

Abstract

Reports on the trend in the U.S. snack business wherein companies offer 100-calorie per serving products. Statement issued by Tom Vierhile, executive editor of Datamonitor's Productscan Online, on the trend; Success of Kraft in offering 100-calorie per serving products; Products of General Mills that offer 100-calorie per serving.

Details

Language :
English
ISSN :
00018899
Volume :
77
Issue :
17
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
20593976