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Coke, McD's, ING Discuss Rule of Engagement.

Authors :
Beirne, Mike
Source :
Brandweek. 3/20/2006, Vol. 47 Issue 12, p18-19. 2p. 2 Color Photographs.
Publication Year :
2006

Abstract

The article highlights the annual conference of the Promotion Marketing Association held in Chicago, Illinois from March 8 to 9, 2006. S. Murray Gaylord, vice president of brand marketing at Yahoo!, remarks on the 2006 conception of marketing. McDonald's, MasterCard and ING are some of the companies that have participated in the event. Coca-Cola has launched its Tab Energy beverage.

Details

Language :
English
ISSN :
10644318
Volume :
47
Issue :
12
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
20427208