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Coke, McD's, ING Discuss Rule of Engagement.
- Source :
-
Brandweek . 3/20/2006, Vol. 47 Issue 12, p18-19. 2p. 2 Color Photographs. - Publication Year :
- 2006
-
Abstract
- The article highlights the annual conference of the Promotion Marketing Association held in Chicago, Illinois from March 8 to 9, 2006. S. Murray Gaylord, vice president of brand marketing at Yahoo!, remarks on the 2006 conception of marketing. McDonald's, MasterCard and ING are some of the companies that have participated in the event. Coca-Cola has launched its Tab Energy beverage.
- Subjects :
- *CONFERENCES & conventions
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 47
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 20427208