Demos Called Key To VoIP's Retail Success.

The article stresses the importance of education in merchandising Voice over Internet Protocol (VoIP). Vonage senior sales vice president Matthew Deatrik said the company recognized the value of educating customers in the retail environment where choice is the prevailing goal. Vonage's national advertising effort has been cited by numerous service providers and hardware vendors as almost single-handedly elevating the public's awareness of the category. Given the Internet's centrality to VoIP, e-commerce plays a big role in the market, as consumers turn to the Web for research and to sign with providers directly.