Dedicated followers of fashion? The influence of popular culture on children's social identities.

The article comments on the influence of popular culture on children's social identities. The first influence is sport, including the activity itself, the associated brands and logos, and the styling of popular sports stars, and the second is pop music, its stars, their videos, their outfits, overall image and lifestyles, and their own clothing lines. These influences are further related to cultural intermediaries such as television and print media, all providing key sources of information for children about the role of fashion and the consumption image. The author also concludes that the concept of fashion and its portrayal within certain aspects of popular culture, play a key role in defining children's social identities.