ETHICS IN THE REAL WORLD.

The article reports on an upcoming training program regarding the importance of ethical issues in corporate communication. In the first module, the program covers the importance of ethics training for businesspeople, including communicators. Each module emphasizes the impact of ethics on relationships, credibility and reputation, or RCR. Communication researcher, Shannon A. Bowen and Robert L. Heath argue that in all communications with stakeholders, both internal and external, affect these three elements. Because of their ability to influence their various audiences, communicators have a responsibility for ethical communication. The second module of Bowen and Heaths training program offers a brief overview of the basic ethical principles round in moral philosophy. One approach to understand ethics is utilitarianism, which holds that ethical decisions are based on what will create the greatest good for the greatest number of people. Another approach, deontology, takes into consideration universal and generalized moral principles, independent of the consequences of possible actions.