The Operational Executive Sponsor.

This article explains how computer software manufacturers can achieve success with their initiatives for software process change. The author explained how a comment made by Art Sundry, an executive at Motorola, helped to change the focus of CEO Bob Galvin and the entire company. The author also explained how a business can find itself in trouble if its sole goal is to make money. When companies approach their businesses this way, business executives can end up losing sight of why the company was originally started.