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YOUTH WILL BE SERVED.
- Source :
-
Brandweek . 2/27/2006, Vol. 47 Issue 9, p26-32. 5p. 4 Color Photographs. - Publication Year :
- 2006
-
Abstract
- The article presents an interview with sports consultants and executives in the U.S. Sportscorp president Marc Ganis cites the importance of attention received by young athletes to advertisers and sponsors. Athletes need to perform well to sustain momentum and endorsements according to Strategic Agency president Peter Stern. Stars & Strategies president Sue Rodin commends the advertising campaigns produced by Nike and Gatorade around soccer player Mia Hamm.
- Subjects :
- *EXECUTIVES
*ATHLETES
*ADVERTISERS
*ADVERTISING endorsements
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 47
- Issue :
- 9
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 20074337