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No end to placement data services.
- Source :
-
Advertising Age . 2/6/2006, Vol. 77 Issue 6, pS-3-S-3. 1/3p. 1 Color Photograph. - Publication Year :
- 2006
-
Abstract
- The article focuses on the efforts of U.S. marketers to determine the integrated message effects of product placement. It describes the method employed by Marketing Evolution. Information on the Branded Entertainment service added by TNS Media Intelligence is given. It describes how the Q-Ratio of iTVX works. Industry executives issued statements analyzing the marketing trend.
- Subjects :
- *PRODUCT placement
*PRODUCT management
*MARKETING
*ADVERTISERS
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 19701189