Winner: BLACK, WHITE, AND READABLE.

The article features Dublin, Ireland-based Ntera Ltd.'s NanoChromics display (NCD), which is touted as a beneficial alternative to liquid crystal displays (LCD). NCD exhibits razor sharpness, with nearly black images on an almost luminous and paper-white background. Text is easy to read in most lighting conditions, with contrast ratio of 6:1, and a brightness of at least four times that of an LCD. In terms of power consumption, NCD are power-frugal due to two factors: elimination of the need for any kind of separate lighting system through the high contrast ratio, and absence of a requirement to constantly refresh NCD.