LETTERS.

Authors :: Borders, Bill
Smith, Aaron L.
Redwine, C. Michael
Shosteck, Eron
Brown, Stephen A.
Rich, Dick
Source :: Advertising Age. 3/27/1995, Vol. 66 Issue 13, p15-15. 3/5p.
Publication Year :: 1995
Abstract: Several letters to the editor are presented in response to the articles "Reality bites, but group learns to cope," by Karen Cooperman in the February 6, 1995 issue, "50 Years of TV Advertising," in the special commemorative issue, and another regarding the naming of a Coor beer, Artic Ice.