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Being Rational on Emotional Benefits.

Authors :
Babej, Marc
Source :
Brandweek. 10/3/2005, Vol. 46 Issue 35, p16-16. 1p.
Publication Year :
2005

Abstract

Presents insights on the importance of expressing emotional connection with consumers to product marketing. Metaphorical implications of emotional benefits; Background on the Orthodox branding's categorical demand for emotional connection; Factors to consider in achieving marketing success.

Subjects

Subjects :
*RELATIONSHIP marketing
*CUSTOMER relations
*BRAND identification
*MARKETING strategy
*BUSINESS success

Details

Language :
English
ISSN :
10644318
Volume :
46
Issue :
35
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
18590636

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