Little Account? How to Get Help.

Focuses on the customer service operations of stockbrokers and alternatives for investors put off by being forced to use call-centers. Changing nature of personal stockbrokers, who now act more like wealth managers; Establishment of a call center by Morgan Stanley for clients whose accounts are under $100,000, reducing face-to-face meetings between investors and brokers; Alternatives to call centers; Suggestion to hire a financial planner that charges by the hour. INSET: Helping Hand.