Arqueologia conceitual de um tempo passado mediatização, tradição e folkmídia.

Produced during the post-doctorate in Argentina, it is an in an essayistic form, and at times it is established as an “informal conversation” or academic memoir with the research supervisor, valuing the partnership and contributions during the internship. We emphasize the paths in a conceptual rhetorical exercise of mediatization, tradition and folkmedia, using authors from the Social Sciences and Communication. A literature review as a research technique, the objectives are the theoretical construction of mediatization and the insertion of tradition, altering its course over time, being impacted by the media and technology; and the appropriation of a communication and media industry in the face of popular demonstrations, as we call it in the concept of folkmidia. In a mediated context between technology, the network and multiple languages, aspects of tradition undergo ruptures, gradually merging a battle between values of permanence and adaptation. [ABSTRACT FROM AUTHOR]