PENINGKATAN VISIBILITAS ONLINE MEDIA PROMOSI DIGITAL DENGAN PENDEKATAN SEARCH ENGINE OPTIMIZATION.

In the increasingly advanced digital era, online visibility is a key element in the marketing strategies of various types of businesses, including Micro, Small, and Medium Enterprises (MSMEs). This research aims to investigate and analyze how Search Engine Optimization (SEO) approaches can be used to increase the visibility of digital promotional media, such as websites, blogs, and online stores. Good online visibility is essential for MSMEs to compete in an increasingly connected business environment. Therefore, an effective SEO approach is crucial to increase their digital exposure. This research will be conducted through a review of relevant literature to understand the concept of SEO, practical implementation strategies, and its impact on online visibility. In addition, primary data will be collected through observations and interviews with MSME owners. Qualitative analysis methods will be used to identify patterns, trends, and keyword findings from the data collected. This study is expected to provide a deeper understanding of the importance of SEO in improving online visibility for MSMEs. The results of this study are also expected to provide practical guidance for MSMEs to optimize the use of SEO to increase online exposure and achieve success in an increasingly digitally connected business environment. This research is expected to make a significant contribution to the understanding and implementation of SEO strategies by MSMEs. By optimizing online visibility through SEO techniques, MSMEs can improve their competitiveness, attract more customers, and ultimately achieve sustainable growth. In addition, the results of this study are expected to be a reference for MSME owners in formulating a more effective digital marketing strategy in the ever-evolving digital era. [ABSTRACT FROM AUTHOR]