Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing.

MLA

Kethuda, Onder, and Rami Ayoubi. “Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing.” Journal of Business-to-Business Marketing, Jan. 2025, pp. 1–20. EBSCOhost, https://doi.org/10.1080/1051712x.2024.2446812.

APA

Kethuda, O., & Ayoubi, R. (2025). Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing. Journal of Business-to-Business Marketing, 1–20. https://doi.org/10.1080/1051712x.2024.2446812

Chicago

Kethuda, Onder, and Rami Ayoubi. 2025. “Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing.” Journal of Business-to-Business Marketing, January, 1–20. doi:10.1080/1051712x.2024.2446812.